The context button on Facebook is intended to provide more background and information on the publishers and links that appear in News Feed so that people can make their own decisions about what to read, trust, and share.
In the News Feed, the context button appears alongside links that have been shared. When clicked, the button displays the publisher’s Wikipedia entry, related links, and, if available, information about how many times the link has been shared on Facebook and where it has been shared.
If Facebook is unable to locate a Wikipedia entry, it will not display the Wikipedia module.
This feature is being gradually rolled out to more markets. This information will be visible to anyone viewing the content in the available markets, regardless of the publisher’s location. Publishers cannot edit or disable the content that appears in these modules.
You’ll also have the option of seeing “more from this publisher,” which compiles a list of other recent articles shared by that company on social media. You’ll also see this information if any of your Facebook friends have shared the current article in question. If something was posted by your truther uncle or a family member with opposing political beliefs, you might immediately dismiss it. If it’s something a close friend thought was worthy of sharing, you might be more likely to click.
This is an expansion of a test Facebook started running last October, with some input from partner publisherThis is an expansion of a test Facebook started running last October, with some input from partner publishers who are part of the Facebook Journalism Project. The feature is now rolling out to all publishers in the U.S. Facebook hasn’t specified a timeline for making this available in other countries, though it is “exploring the potential for this feature internationally,” the Facebook product designer and UX researchers behind this feature wrote in a separate Medium post on the design processure is now rolling out to all publishers in the U.S. Facebook hasn’t specified a timeline for making this available in other countries, though it is “exploring the potential for this feature internationally,” the Facebook product designer and UX researchers behind this feature wrote in a separate Medium post on the design process:
“More recently, we conducted fieldwork in Southeast Asia, showing how different local news ecosystems, news markets, and audience behaviors in Indonesia, Myanmar, and the Philippines led to different ways in which people approached gathering more information (for instance, relying more on social signals and comments). It was promising to find that in every market, people were excited to have a tool at their immediate disposal to provide more information about how they could understand the quality of any article.
Facebook product designer and UX researchers