Instagram. You Just Don’t Get It

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By Charisma Design

Instagram. You’re simply not getting it. Unless you’re under the age of 45, it’s likely that this remark applies to you as well. It seems that there is a significant age disparity among those who use social media platforms, according to new data from Statista. Of those between the ages of 18 and 24, 71 percent of individuals who responded to the study indicated they used Instagram on a regular basis; however, unlike Facebook, this proportion declines fast as the age group becomes older.

While Facebook only manages to regularly attract 56 percent of 18- to 24-year-olds to its site, this share grows significantly over time, reaching a peak of 80 percent in the 35- to 44-year-old age group. Facebook also consistently outperforms Instagram in every age group that has already celebrated their 25th birthday, including those under 18.

The survey found that despite the fact that the 65 and over age group is Facebook’s second weakest age group (behind only the youngest respondents), the social media platform still manages to retain the attention of a majority of these users, whereas interest in Instagram is currently struggling along at 13 percent. Although Instagram is primarily a “young person’s game” for the time being, the fact that Facebook owns both Instagram and Facebook Messenger indicates that it has the market cornered.

Share of U.S. adults thet regulary use Facebook and Instagram, by age